Title: Modern Marketing Management Principles Author Name: Dr.Mohamed Anwar.K, Dr.C.Jayamala, Dr.V.Vijayalakshmi, Dr.Hariharan K.S, Mr.Varun Kumar.T Mail ID: skrgc.publisher@gmail.com Website: www.skrgcpublication.org Social Media & Promotions Promotions: SKRGC Official Website, Google Books, Google Scholar, Shopsy and Flipkart. Social Media: Facebook, Instagram, Twitter, Reddit, Tumblr, Pinterest, LinkedIn, BlogSpot, Threads and YouTube. Dr.M.Sathish Kumar Founder, SK Research Group of Companies, Madurai, Tamil Nadu, India. Mobile: +91 9790120237 Office Number: +91 9489558237