Title: MODERN MARKETING MANAGEMENT: PRINCIPLES AND PRACTICES Author Name: Dr. Sarika Koluguri, Prof. Dr Dharmendra Mehta, Prof. Dr Naveen Kumar Mehta, Dr. Ankul Pandey Mail ID: skrgc.publisher@gmail.com Website: www.skrgcpublication.org Social Media & Promotions Promotions: SKRGC Official Website, Google Books, Google Scholar, Shopsy and Flipkart. Social Media: Facebook, Instagram, Twitter, Reddit, Tumblr, Pinterest, LinkedIn, BlogSpot, Threads and YouTube.