Title: From Data to Discovery: The Essential Guide to Big Data Analytics Author Name: Dr.J.Premalatha, Dr.K.Kalaiselvi, Dr.A.Senthilkumar Mail ID: skrgc.publisher@gmail.com Website: www.skrgcpublication.org Social Media & Promotions Promotions: SKRGC Official Website, Google Books, Google Scholar, Shopsy and Flipkart. Social Media: Facebook, Instagram, Twitter, Reddit, Tumblr, Pinterest, LinkedIn, BlogSpot, Threads and YouTube.